11 SaaS Tools Every Startup Should Invest in
If you are a novice entrepreneur who is low on budget and has little or no resources to build your first startup, then you have most probably given a thought to some growth hacking tools to scale your business quickly. After all, it’s not possible for you to run operations, plan events, communicate with clients, and handle finances single handedly, right?
Assuming your startup is not funded by thousands of dollars in angel funding or venture capital, you definitely need a set of SaaS tools to help run things smoothly and eliminate headaches.
According to new data, 80 new companies are launched per hour in the UK alone, while in the US, over 500,000 startups are taking off every year, in which unfortunately, 50% fail in the first four years.
While incompetence was voted as the leading cause of startup failure, lack of managerial experience and/or unbalanced management was stated to be the second main cause. As a result of these numbers, most startup founders have now come to the realization that their ingenious idea won’t last long if they don’t take measures to improve their operations and invest in certain tools to save time, money, and effort.
SaaS, also known as “Software as a Service”, is an alternative to the standard software installation in the business environment where the user has to build a server, install it and configure it. The SaaS tools work like a rental service. The user has authorization to use the software for a specific period of time by paying a nominal subscription fee.
Fortunately, there are a number of SaaS tools available that help newly launched companies overcome the most common hurdles startups face including restricted time frame, minimal manpower, and strict budgets. So, to get your startup up and running smoothly, here is a list of 11 SaaS tools that you should make use of:
Slack is an internal communication app that allows users to bring together multiple conversations in one place. You can use it to host group discussions, transfer files, and search through conversations in seconds. The Slack app will save you tons of time and allow your whole team to communicate on one platform, regardless of their geographical location.
You may already know that WordPress is a blogging platform. But you may be wondering what a blogging platform has to do with starting a business venture? Well, a lot! Blogging and writing posts about your specific product and industry will not only get you more customers but will also help you attain loyalty from them. As a matter of fact, in this age and time, a blog is essential for building a startup and the average company witnesses an average of 97% more backlinks to their website via blogging.
WordPress is available in hosted (paid) and non-hosted (free version). It offers the users various themes, plugins, and customization options to make the blogging experience easy and smooth for the entrepreneur.
Mailchimp is one of the best tools for building and maintaining email subscribers. It is used by more than 7 million users, who send 500 million emails each day to their subscribers.
Apart from designing newsletters and letting customers sign up, the app also enables startup owners to manage their subscribers by assessing their profiles and checking their level of engagement with their business.
A CRM (customer relationship management) is where sales and marketing teams can add leads, communicate with them, and track conversations in one place. For doing all these things effectively, Salesforce is one of the best and must have SaaS tools. Customer support is one of the most important parts of a business, and yet, many start-ups have failed because of not valuing the customer’s feedback.
The Salesforce customer management tool makes it easy for business owners to communicate with clients and sort out their queries at the earliest. This tool also helps startups and small business build ‘help’ documentation and provide consumers with a self-service solution.
5. Wave Apps
Wave Apps is an accounting tool for startups to keep track of their accounts and payment receipts. Getting all your numbers right is essential for any startup, and with the help of Wave Apps, the process becomes so much easier. The professional balance sheets, unlimited invoicing, the payroll sheet, and many other features keep everything synchronized and accessible on a single platform.
6. Google Analytics
Google Analytics is an amazing tool for measuring traffic metrics for your website, analyzing its performance and getting feedback about visitors. Not to mention, it’s also very easy to use and provides business owners with in-depth reports regarding traffic by categorizing visitors by country, preferences, etc.
7. Google Drive
There is no denying the benefits of cloud computing. It is easy to implement, enhances collaboration, and decreases the need of data centers which consequently lowers operational cost. The Google Drive is by far the most useful cloud storage service that allows users to integrate emails, spreadsheets, and documents outside of the company’s servers.
With Google Drive, business owners can easily access their files from any place that has an internet connection and share them with colleague and clients. And the best part about using Google Drive is that it’s completely free.
The internet has over 3.17 billion users which includes active social media users. Needless to say, social media is a powerful medium and if your business doesn’t have a social media marketing strategy in place, then you need to understand that it might not survive for long and hence you should make an account on some popular social networking sites immediately.
However, for many business owners who have their brand’s social media accounts on different sites, it gets difficult to manage all of them simultaneously. This is where tools like HootSuite come in.
With HootSuite, you can easily manage your social media presence from a single platform. It’s fast, easy, and best of all – hugely convenient to use.
Pipedrive is recommended for all those start-up owners who wish to simplify their sales pipeline and make it easy to manage. With Pipedrive, you can easily keep track of your sales data while the simple drag-and-drop interface lists your products on various levels of the sales stages thereby allowing you to conveniently manage everything without the need for a large sales personnel team.
We all know the results of releasing defected software in the market – the bad reputation, consumer’s dissatisfaction, extra workload, and of course, a loss in US economy of over $59.5 billion each year. Owing to these reasons, many companies are implementing test automation software which allows automatic testing of every software that is released in the market.
Selenium is one of the best in this regard which allows software start-ups to test their products for quality assurance in various different languages. It is also associated with some of the well-known browsers in the market, including Firefox and Chrome. The testing framework can also be integrated with other platforms including Mac, Windows, and Linux.
Optimizely is an A/B testing tool that allows users to test and compare webpages and tracks metrics like visits, clicks, and conversions. This SaaS tool can be easily integrated with existing platforms like Google Analytics and managed through an intuitive platform.
ABOUT Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia