Top 9 Automation Software and Tools of Marketing

Marketing has changed upside down with the ever-growing technology revolution. The competitive business environment has made it tough for business owners to take the leap and get the business off the ground. In fact, marketers have to indulge in a myriad of activities to keep up with the pace and streamline a variety of marketing functions.

As a Startup Entrepreneur, it is quite challenging to hire the resources and pay them with a limited amount of funds. For this reason, Marketing Automation is the choice of many business leaders to stay ahead of the competition and drive positive results.

Have a look at some of the interesting figures related to marketing automation.

  • 67% of Marketing Leaders currently use a Marketing Automation Platform.
  • 45% of the activities performed by people can be automated to perform given task. While 60% of all professions could see 30% more of their activities automated.
  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
  • An average of 49% companies are presently incorporating marketing automation, while half of B2B companies are implementing the technology.
  • 91% of users agree on how marketing automation is important for the success of their marketing across various channels.

The trend of marketing automation is growing at a rapid pace. The reason is that it allows marketers to restructure marketing roles, helping teams to stay focused on core tasks, drive leads and generate revenue.

If you have not automated your marketing processes, think again. Would you give your competitors a chance to stay ahead of you? Probably not!

In this article, you will find the list of leading marketing automation tools to simplify complex and time-consuming marketing activities. Have a look at them.

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1. HubSpot

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HubSpot, the number one inbound marketing tool to help you generate more leads. The software for marketers allows you to optimize, create, measure and automate your online marketing at one platform.

All in one marketing software help you to design web pages, blog posts, emails and landing pages – without hiring a developer. It also helps you drive traffic to your website by publishing relevant content with social media, SEO and blogging tools.

With HubSpot Marketing Automation Tool, you can customize your emails, offers, and content to reach

HubSpot is a recommended tool for every business owner who wants to launch effective marketing campaigns resulting in driving people to turn into happy customers.

2. Marketo

Marketo is one of the best marketing automation tools with a multi-functional platform to automate your landing pages, forms, and email marketing campaigns. Sirius Decisions, Gartner and Forrester recognize it as a market leader in the industry to transform your digital marketing with product innovation, robust partner ecosystem and vibrant community of marketers.

Marketo comes with a wide variety of features including lead generation, mobile options, analytics and campaign management. If you are looking for visitors to convert and bring some money, Marketo will act like a magnet.

3. Buzz Portal

Buzz Portal is an effective cloud-based multi-channel marketing automation platform with 15 different tools to automate your marketing process. The tool helps you to connect with your customers as well as your marketing staff.

Autoresponder, 360 Marketing Automation, event manager, link manager, social media management support and list manager are some of the features to name. Buzz Portal helps you foster your potential clients from the initial touchpoint to purchase.

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4. AdRoll

Struggling hard with your ad campaigns to work and convert leads. AdRoll is the most popular retargeting platform to engage your leads across a variety of social media platforms, mobile, and the web.

AdRoll helps you place ads without doing much, analyze performance and customize your campaigns with a user-friendly platform. It can also be integrated with top marketing apps and works fine with every type of business, whether it is small or big.

5. Pica9

Pica9 with the help of CampaignDrive offers local marketing automation platform for landing pages, email, the web to print and resource management. Pica9 is an ideal solution for local marketers to drive results from intuitive interface and manage marketing functions from a single platform without doing much.

6. Infusionsoft

Infusionsoft allows you to manage your contacts, tailor your marketing campaign and help you stay ahead of the competition. It has helped small businesses succeed by letting them engage with the audience, improve conversion rates, seamless shopping experience, manage the sales process and save more time.

It also allows marketers to automate email drip campaign tasks and segment the website visitors based on their behavior.

7. Pardot

Pardot is easy to use B2B marketing automation platform to facilitate marketing and sales team to maximize marketing efficiency and boost revenue. The intelligent B2B engagement platform allows you to speed up your sales cycle, test and analyze every touchpoint, understand campaign performance and last but not the least turns marketers to a revenue-driving machine.

8. Act On

Act-On, a platform built for marketers to facilitate them with right tools to deliver a message to the right people. Whether you are starting from scratch to build your brand or want to drive demand for your existing brand and drive customers, Act-On is the right tool to automate all your processes. Develop meaningful relationships with your audience and measure your marketing success without doing much.

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9. Sales Fusion

Sales Fusion is a well-reputed marketing automation software. It is catered to the needs of B2B companies, allowing them to drive revenues by streamlining marketing and sales. The software allows you to know your potential clients’ online behaviors and builds a revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments.


The revolution in technology has paved the way to automate the monotonous tasks, reducing the cost and effort to operate them. With the help of these automated tools, your marketing effort will deliver the value, drive the clients and boost company’s revenue. Make sure to pick the right tool that adheres to your business requirement. Wasting your money on buying these tools without proper research will surely mean a huge loss.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 15 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing with IQVIS. He has worked with several clients from all over the globe to offer his services in various domains with a proven track record of success.

About Mike Stanley

Mike Stanley is a dedicated and passionate writer with a keen interest in the world of celebrity finance. With a background in journalism and economics, Mike has found his niche in researching and documenting the net worth of some of the most influential figures in the entertainment industry. His work is characterized by meticulous research and a commitment to providing accurate, up-to-date financial profiles.